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Smoking and Social Media Image

Mapping Smoking Policies to Behavior

NORC uses social media to track impact of smoking regulations

The simultaneous evolution of social media and alternative nicotine products like flavored cigars, hookah, and e-cigarettes are transforming how people smoke, how tobacco companies market their products, and how public health officials attempt to prevent and reduce tobacco use. Working with the Truth Initiative, the nation’s largest nonprofit dedicated to ending tobacco use, NORC is creating a database of tobacco control policy metrics to study the relationship between local ordinances restricting tobacco and vaping products, digital advertising campaigns promoting those products, and social media messages expressing attitudes, beliefs, and behavior about these products and policies. This exercise will provide a valuable resource in helping the Truth Initiative better understand which regulations are most effective at reducing tobacco consumption.