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New GSS Key Trends feature helps users visualize Americans' attitudes and behaviors

In 2017, NORC launched the General Social Survey (GSS) Data Explorer Key Trends visualization feature, which allows users to easily view and compare response trends over time and across demographics.

Since its inception in 1972, NORC’s GSS has been one of the nation’s most widely used sources of data on the attitudes, behaviors, and attributes of the American public. Every two years, the GSS—which is funded by the National Science Foundation—gathers the opinions of a nationally representative cross-section of American adults on more than 500 different issues.

GSS data inform public policy, scholarly research, and mainstream journalism, and are used in high school and college classrooms across the country. Except for U.S. Census data, the GSS is the most frequently analyzed source of information in the social sciences.